The LEGO CUUSOO project based on Shaun of the Dead, submitted by Greg (aka Yatkuu). It reached the required 10,000 supporters on March 31, 2012. But LEGO released an
official statement today, stating that their review board deemed the project inappropriate for their core audience. The statement reads as follows:
The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.
LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.
Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.
Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.
We appreciate the passion exhibited for new product ideas on LEGO CUUSOO. Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.
On a happier note, a project submitted by CUUSOO user
czar reached 10,000 supporters (actually 10,006) yesterday. The project,
EVE Online Ships - Rifter, is a model of a Minmatar Frigate called the Rifter from the popular MMO EVE Online and has the full backing of CCP. czar is working on three more ships to compliment this one. The ships were chosen based off of a poll on the EVE Online Facebook page. Apparently the three other ships are going to be Gallente Incursus, Amarr Executioner, and Caldari Merlin.
